Importance of LinkedIn
Set up your LinkedIn profile to find jobs, build your personal brand, and grow your professional network.
LinkedIn and why it is important
LinkedIn is a professional social networking platform which hosts more than 600 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. From seeking a new job to maintaining your personal brand, LinkedIn is an important part of being a full-fledged professional in any industry these days.
It is a great place to look for jobs
Research has shown that 87% of recruiters are using LinkedIn to source for candidates. Not only will recruiters reach out to you via LinkedIn, you could also proactively reach out to them.
You can also research the organisations that you are applying for and understand what kind of candidates they are looking for.
It is a great place to maintain your personal brand
Not only can you put a photo of yourself, you could write a summary statement and put in your past experiences. But do note that LinkedIn is not a replacement for your resume.
LinkedIn is also a place where you could read successful people's profiles and learn resume writing tips from their profiles!
Your linkedIn profile can be googled
It is much preferred to have a professional online profile pop up on Google rather than embarrassing photos of your youth.
You can network through LinkedIn
The broader your network, the higher you would rank in search results when potential employers actively recruit via LinkedIn.
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