LinkedIn and why it is important

LinkedIn is a professional social networking platform which hosts more than 600 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. From seeking a new job to maintaining your personal brand, LinkedIn is an important part of being a full-fledged professional in any industry these days.

It is a great place to look for jobs

• Research has shown that 87% of recruiters are using LinkedIn to source for candidates. Not only will recruiters reach out to you via LinkedIn, you could also proactively reach out to them. 

• You can also research the organisations that you are applying for and understand what kind of candidates they are looking for.

It is a great place to maintain your personal brand

• Not only can you put a photo of yourself, you could write a summary statement and put in your past experiences. But do note that LinkedIn is not a replacement for your resume.

• LinkedIn is also a place where you could read successful people's profiles and learn resume writing tips from their profiles!

Your linkedIn profile can be googled

• It is much preferred to have a professional online profile pop up on Google rather than embarrassing photos of your youth. 

You can network through LinkedIn

• The broader your network, the higher you would rank in search results when potential employers actively recruit via LinkedIn.

For more information,

• Why LinkedIn is Important

• Why Is LinkedIn So Important For Gen Zs